”Color of the Month” is an inspirational shade that reflects the here and now. Alongside the color we present a mood board of images that back our choice.
Counteract the doom and gloom of the world’s current global-political agenda with an uplifting yellow. We have chosen Pantone’s 12-0642 Aurora as our Color of the Month. Welcome to a positive new decade!
Empowering yellow communicates hope and encouragement. Trend experts are calling for more positive scenarios of the future. Optimism and having faith in life and humanity can be contagious. Positive News is a publication dedicated to the good things that are happening. The New York Times publishes “The Week in Good News” section. Finnish Ilta-Sanomat is having their own “Trust in Tomorrow” week with positive news articles, aimed especially at the younger readers who may feel anxiety about the news they read.
So it’s time to liven things up with a bold injection of color. Pair Aurora with pink, apricot, dark green and baby blue for an inspirational palette.
STAND OUT / POSITIVITY / UNIQUELY YOU / HOPE IN HUMANITY
Our Color of the Month for January was Pantone’s Color of the Year 2020: Classic Blue 19-4052.