Riveter is a trend story for AW 2017-18 by Fashion Snoops – named after Rosie the Riveter, the cultural icon and labor market feminist featured on post WWII propaganda to empower women factory workers. The message of gender equality certainly resonates with women empowerment now.
We leverage the word riveter figuratively, as someone who unites and brings people together. A similar kind of influence can also be said of Demna Gvasalia at Vetements and Balenciaga, who is turning the broken fashion system upside down.
The idea is to rework wardrobe basics for a somewhat ambiguous look, with a nod to street influence with exaggerated proportions. Workwear is a huge inspiration in terms of raw materials and utility styling details, leveraged as part of the new uniform.