Our lives have always been governed by circles. From the globe on which we live, to the rising of the sun and the pull of the moon, we have replicated and incorporated this enigmatic shape into ancient rituals, famous artworks, science and mathematics since time began. The Circle is the main concept in Pantone’s colour forecast for Autumn / Winter 2019-20 as the trend for colourful living continues.
Circles signify everything and nothing at all. They are both historic and forward-facing. They represent inclusivity in a world that generates more and more diversity. Perfectly balanced and without bias, they radiate neutrality yet embrace us all.
The Pantone View colour experts foresee a winter palette that continues to be colour intense. Why are people in love with colour? The answer lies in our emotions. It’s about generating happiness and lifting our spirits while connecting emotionally to our own state of mind. Colour forms an important part of our visual identity. Self-promotion and self-branding is a way of life for so many people; colour is becoming an increasingly important part of that journey through a selfie-oriented world.
Overall, it will be a season of colour that radiates diversity, ranging from a new level of flat, painterly primaries to pastels that are more active than romantic. The palettes embrace the division between colour as an exercise in maximalism – shades that generate multi-dimensional visual perspectives – and colour used on a functional basis – down to earth utility shades, recycled hues and core essentials.