Endless Summer

Last rays of warm sunlight. Upload your energies with brights. Editorial by Sanna Lehto and Noora Makkonen (Continues…)

Country living, vintage looks and hand-made effects dominate spring fashion. Editorial by photographer Otto Virtanen and stylist Noora Makkonen. (Continues…)

An inception for autumn. Editorial by photographer David Jacob and stylist Noora Makkonen. (Continues…)

The typical gender rules that the society has set for us cause insecurity. However, life isn’t worth pretending to be someone else. Therefore people must show their real selves without shame in spite of other people’s prejudice or judgement. Identity Crisis is an outcome of a collaboration between several study lines, including photography and clothing design at the Institute of Design. As part of the project the students have designed and technically implemented the zero waste plan in two of the ensembles photographed in the editorial. (Continues…)

”A limited amount of money. To make a collection a clever student doesn’t need much of it. The fabrics have been collected over years. Everything is utilized for the garments. Cutting waste and hoods. Some students have even had their time on a cost-cutting program in order to implement flamboyant collections for the show.” Fashion designer Sofia Järnefelt leads us through the exciting process behind the annual fashion show of BA and MA students of Aalto University School of Arts, Design and Architecture. (Continues…)

A sensory escape into the wilderness. Editorial by photographer Kanerva Mantila and stylist Noora Makkonen. (Continues…)

“Fascinating shapes that are being hidden, new forms surfacing. It’s all in your mind.” Editorial by Christian Jakowleff and Noora Makkonen (Continues…)

A seventies vibe brings newness to wardrobe basics. Create an instantly recognizable and modern aesthetic of your own. Tailored shapes and paint-box brights are one way to do it. (Continues…)

The series Rose by Sofia Okkonen presented in the Project Space of The Finnish Museum of Photography is a study on the performance of the feminine. “In my art I want to study how our ideas about our ideal selves, beauty, trauma, the erotic and fantasies present themselves in front of the camera, on one hand through directed posing and on the other hand through the uncontrolled and subconscious.” (Continues…)

A fashion story embracing the most sensual season of the year. Pictures by Kaapo Kamu and style by Noora Makkonen. (Continues…)