Words by Antti Rimminen and Tytti Kurula.

A reassuring presence instilling calm, confidence and connection. Today Pantone revealed the Color of the Year 2020: Classic Blue 19-4052. We have also chosen this as our color of the month for December and January here on Around.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection.

Pantone 19-4052 Classic Blue is a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, Classic Blue brings a sense of peace and tranquility to the human spirit, instilling calm and confidence and offering refuge.

PANTONE Color of the Year 2020 Swatchcard: 19-4052 Classic Blue
PANTONE Color of the Year 2020 Swatchcard: 19-4052 Classic Blue

While it is considered a “safe” color, it is also stimulating us to look beyond the obvious, encouraging to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.

“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, which is the business unit within Pantone that forecasts global color trends and advises companies on color for product and brand identity.

In our increasingly digitized world, consumers are seeking meaningful connections to others as well as the companies whose products they buy. Brands large and small are beginning to understand that to emotionally engage and build relationships, they need to learn to speak to people’s hearts as well as their heads.

According to Laurie Pressman, Vice President of the Pantone Color Institute “The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer.”

HOW TO USE CLASSIC BLUE 19-4052

Classic Blue is a versatile shade, that can be used in many ways. Here are some examples of combinations that can create different atmospheres, whether it is for fashion, beauty, home decor, food or graphic design & packaging.

PONDER

PONDER PALETTE - Pantone Color of the Year 2020

Surrounded by a palette of cool blues and an array of warm and soothing shades, thoughtful and meditative PANTONE 19-4052 Classic Blue helps induce a gently calming effect and feelings of peaceful tranquility to the human spirit.

UNTRADITIONAL

UNTRADITIONAL PALETTE - Pantone Color of the Year 2020

Nothing says untraditional better than an unusual and unexpected palette of colors. Standing at the helm is PANTONE 19-4052 Classic Blue, a foundational shade that sets the stage for unique combinations and fun color mixes, as well as other outrageous and surprisingly shimmery fashion statements.

EXOTIC TASTES

EXOTIC TASTES PALETTE - Pantone Color of the Year 2020

An intriguing and adventurous potpourri of tastes and colors reflective of natural seasonings, condiments and blue foods. Foods in blue similar to PANTONE 19-4052 Classic Blue are rich in anthocyanins, and with their relationship to wellness and self-care, help to build a solid foundation, acting as a form of protection for good health.

DESERT TWILIGHT

DESERT TWILIGHT PALETTE - Pantone Color of the Year 2020

Suggestive of the early evening sky, the boundless PANTONE Classic Blue 19-4052 creates an elegant backdrop for a glittery grouping of sophisticated shades painted across the sky, adding illuminating sparkle to a Desert Twilight.

SNORKEL

SNORKEL PALETTE - Pantone Color of the Year 2020

Evocative of a bliss-filled tropical paradise, the enchanting color story in Snorkel transports us to an idyllic destination. The addition of a classic black and white creates a dramatic contrast with the depth and strength of PANTONE 19-4052 Classic Blue, providing the anchoring foundation.

KEYWORDS FOR CLASSIC BLUE

DEPENDABLE / THOUGHTFUL / TRANQUIL / CALMING / REASSURING / LASTING / STABLE / SINCERE / TRUTH / CONTINUITY / UNIVERSAL / NON-AGGRESSIVE / EASILY RELATABLE / CONNECTING