Words by Antti Rimminen, images by Pantone.

Pantone today announced Living Coral 16-1546 as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone.

We get energy from nature. Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

Pantone Color of the Year 2019: Living Coral 16-1546

Pantone 16-1546 Living Coral emits the desired, familiar and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.

Leatrice Eiseman, Executive Director of the Pantone Color Institute says: ”Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

Pantone Color of the Year 2019: Living Coral 16-1546

Laurie Pressman, Vice President of the Pantone Color Institute continues: “Color enhances and influences the way we experience life. As a shade that affirms life through a dual role of energizing and nourishing, Pantone Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

HOW TO USE LIVING CORAL

Living Coral is a versatile shade, that can be used in many ways. Here are some examples of combinations that can create different atmospheres.

TRIPPY

UNDER THE SEA

Pantone Color of the Year 2019: Living Coral 16-1546

SYMPATICO

FOCAL POINTS

SHIMMERING SUNSET

Pantone is a provider of professional color standards and digital solutions for the design industry.