Words by Antti Rimminen | Images and video courtesy of PANTONE

15-0343 Greenery

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Pantone, the provider of professional color standards for the design industries, today announced PANTONE 15-0343 Greenery as the Color of the Year selection for 2017; a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.

Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions.

“While Serenity and Rose Quartz, the two Colors of the Year 2016, expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

greenery-colorfinder-swatchThe more submerged people are in their own modern realities, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

PANTONE 15-0343 Greenery, a life-affirming shade, is also emblematic of the pursuit of personal passions and vitality. It is also a color of innovation, boldness and modernity. It will be of importance in 2017 across industries – from fashion and interiors to beauty, food and graphic design.

Leatrice Eiseman says: “The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy. Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

 

SS 2017 by Balenciaga and Gucci - images courtesy of FashionSnoops
SS 2017 by Balenciaga and Gucci – images courtesy of FashionSnoops