Valtteri Hirvonen is a wilderness photographer, an adventurer who travels around the world most of the year and takes his pictures along the way. His pictures investigate the eternal dialogue between human and nature. His love for the outdoor started at a very young age since he used to spend most of his childhood summers in a boat and winters in a sledge while his parents were skiing in the forests. Nature became his home. (Continues…)

After almost a decade of fun, bursting images of fashion show backstages and runway looks captured in full detail we are finally entering a new era of ’behind the scenes’ with Eeva Suutari’s photography. She captures people and moments with a very distinctive eye and brings a new deeper and more documentary approach to the subject. (Continues…)

New York based artist Daniel Arsham is one of the main influencers on a rebellious trend story forecasted for AW 2017-18 by FashionSnoops. His contemporary objects cast in volcanic ash as if they were found on some future archeological site are a real inspiration for many commercial product concepts to come, from cosmetics to packaging. (Continues…)

Valentina is wearing a denim jacket which used to belong to a very famous Finnish guitar player Asko Keränen from a legendary band called 22 Pistepirkko. (Continues…)

Jenny Jokela is an awarded Finnish-Swedish animator who has worked for the likes of AnOther Magazine, Wonderland and Minna Parikka. Paper is her main medium and somehow she keeps returning to the quite grotesque themes of female bodies being mutilated and transformed. For Around she collaborated with legendary fashion illustrator Rauni Palonen resulting in a hypnotic digital animation. (Continues…)


For Autumn/Winter 2016 Weekday will collaborate with Nordic insurance company If, to create an exclusive collection of reflective accessories. Safety can be both functional and stylish. (Continues…)

Fashion designer Hanna Sarén’s latest project is the recently launched Helsinki-based brim hat brand which focuses on modern, unconstructed way of making hats. éN (definition is ‘me’) hats are one of a kind, they feel soft and comfortable when wearing and are made of best millinery pure wool qualities. (Continues…)

éN is me

éN is me from Hanna Sarén on Vimeo.

Legendary photographer Jean-Paul Goude is the man behind the Kenzo x H&M campaign, starring seven of the most influential icons of our time including Chance the Rapper, Iman and Suboi. Launching worldwide in selected stores and online on November 3, the collection will feature clothes and accessories for both men and women. (Continues…)

Kenzo x H&M

Jeans for Refugees is an artistic fundraising project for which fashion designer and artist Johny Dar is painting 100 pairs of worn jeans donated by 100 different celebrities that include Kate Moss, Peaches, Ryan Gosling, Anna Wintour and Pedro Almodovar. (Continues…)

Graphic designer Lotta Nieminen is famous for her retro style illustrations. Her newest project has just been published by Phaidon Press – Cook In a Book: Pancakes!, an interactive recipe book for children. It is a single recipe book, where the child can simulate the whole cooking process by pulling tabs and turning wheels.(Continues…)