Visual artist Karoliina Hellberg paints interiors, memories and presences. In her fascinating paintings one can escape reality and feel the sensuality of a moment. Working with people from different disciplines is inspiring and natural for Karoliina. “Painting was not a self-evident decision when choosing my studies. I’ve also created spaces and built decors and sets. I have always been fascinated by ideas and themes that can be realized with various media.” (Continues…)

Riveter is a trend story for AW 2017-18 by Fashion Snoops – named after Rosie the Riveter, the cultural icon and labor market feminist featured on post WWII propaganda to empower women factory workers. The message of gender equality certainly resonates with women empowerment now. (Continues…)

Finnish artist Tiina Mielonen paints strong and vibrant landscapes. She is inspired by travels, idealistic, strange scenery postcards and retouched tourist brochures. (Continues…)

Dogs have become our family members and furry babies. They represent simultaneously fragments of wild nature inside our homes and similar creatures, kind of special humans. They are like us, but still others. Maija Astikainen has been photographing One-Dog Policy, a series of dog portraits, since 2010 in Finland, UK and Spain. (Continues…)

Student of fashion design Valter Tornberg, 25, creates fashion that is unwearable art. He got international recognition in W, Novembre Magazine and Dazed after the show Näytös16 of Aalto University. (Continues…)


Editorial by Eeva Suutari and Noora Makkonen in collaboration with LEE. (Continues…)

Heikki Marila’s breathtaking paintings manifest a forgotten, important and fragile era in Finnish history, the Civil War of 1918. The recent exhibition at Galerie Forsblom calls for some reflecting afterwards. (Continues…)

Valtteri Hirvonen is a wilderness photographer, an adventurer who travels around the world most of the year and takes his pictures along the way. His pictures investigate the eternal dialogue between human and nature. His love for the outdoor started at a very young age since he used to spend most of his childhood summers in a boat and winters in a sledge while his parents were skiing in the forests. Nature became his home. (Continues…)

After almost a decade of fun, bursting images of fashion show backstages and runway looks captured in full detail we are finally entering a new era of ’behind the scenes’ with Eeva Suutari’s photography. She captures people and moments with a very distinctive eye and brings a new deeper and more documentary approach to the subject. (Continues…)

New York based artist Daniel Arsham is one of the main influencers on a rebellious trend story forecasted for AW 2017-18 by FashionSnoops. His contemporary objects cast in volcanic ash as if they were found on some future archeological site are a real inspiration for many commercial product concepts to come, from cosmetics to packaging. (Continues…)