Words by Tytti Kurula & Antti Rimminen | Main image: Fezbot2000 on Unsplash.

Each month we select ”Color of the Month” – an inspirational shade that reflects the here and now. Alongside the color we present a moodboard of images that back our choice. Pantone’s Warm Sand is our selection for June 2019.

15-1214 Warm Sand

We find inspiration in raw, dry desert environments that have long been a refuge for soul searchers and wisdom seekers as those environments seem to hold great spiritual power for many. Meditation and yoga have expanded beyond trendy studios and become mainstream.

As city living becomes more crowded and polluted, the thought of escape and less complicated life is more and more appealing. The desert ambiance creates solitude and peace as we re-think our traditions and gain new appreciation for the origins of humanity. 

Designers are looking for inspiration in traditional craft techniques with a modern approach. This soft aesthetic shifts away from hard lines, borrowing shapes from sand dunes, thus creating smooth, tranquil spaces and objects.  

KEYWORDS:

DESERT / REWORKED TRADITIONS / RETREAT / SOLITUDE / CRAFTMANSHIP / MEDITATION / REAL & RUSTIC / RITES & RITUALS

Photo by Jeremy Bishop
Photo by Maggie Markel
Photo by Oshin Khandelwal
Left: Hudson Hintze – Right: Kyle Cottrell
Photo by Ahmed Carter

Our Colour of the Month for May 2019 was Fog Green, see the post here.