This month we look at the rise of refined neo-nerd culture. Pantone’s Pearl Blue reflects the world of tech start-ups, science, sustainability innovation and a distinct entrepreneurial spirit – all of which inspire a fresh take on modern minimalism.
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The world is hungry for cruelty-free design.

This part of the Material Age series focuses on some recent innovations and possible alternatives to leather. We feature materials made from fruit, mushrooms and even leather grown in the laboratory. (Continues…)

It is becoming increasingly difficult to distinguish virtual and digital experiences from real life experiences. The search of balance between online and offline worlds is a topic that trend forecasting agencies have been discussing for a long time, but it continues – and is more relevant than ever. (Continues…)

Each month we select ”Color of the Month” – an inspirational shade that reflects the here and now. Pantone’s Starwberry Cream is our selection for July 2019.
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Curator and producer Antonia Hamberg has opened the doors of her private home for art and art lovers and now introduces us the motives behind the intimate gallery project. “Closeness and sensuality feel relevant in today’s fast-paced and achievement-oriented, online world. So, with Sensual Closeness, I want to put our senses into focus. “(Continues…)

Each month we select ”Color of the Month” – an inspirational shade that reflects the here and now. Pantone’s Warm Sand is our selection for June 2019.
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Raimo Saarinen is a visual artist and sculptor based in Helsinki. He graduated from the Finnish Academy of Fine Arts in 2017. In his art, Saarinen deals with the Western concept of nature, and its problematic view of humans acting as separate individuals towards nature. Nature’s temporality and ability to regenerate are the core motifs of his art, where he uses living plants and other organic materials. (Continues…)

Around launches ”Color of the Month” – a monthly selection of an inspirational shade that reflects the here and now. Alongside the color we present a moodboard of images that back our choice. The color will also be featured in the design of our site each month.

We start May 2019 with 13-0210 Fog Green from the Pantone FHI color range.
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Aro Mielonen is an activist come art student, a fashion and secondhand shopping enthusiast, job refuser, anarchist and wonderer. Mielonen’s photo series Born into this body is now on display at the Young Artists exhibition in Kunsthalle Helsinki. The main idea behind the artwork is to criticize the trans narrative in mainstream media and the often used phrase “born in the wrong body”. Ultimately what motivates Mielonen’s creative work, is the need and search for freedom. (Continues…)

The works of the Helsinki-based artist Kristina Sedlerova are staged set pieces, slowly revealed with time. They speak of absence, presence and existence. As the artist herself says, “Time as a concept is intriguing to me. The approaches to measuring time or having a shortage of time are topics I speculate about. I think that we can’t even talk about ‘not having time’ to do this or that, because we can’t deny the existence of time.” (Continues…)