A fashion story by Eeva Suutari | Styles from Jussi-Pekka Ojala & Taneli Ukura. (Continues…)

Samuji is a Finnish creative house established in 2011 with a focus in fashion and lifestyle. The first Samuji Shop in NYC opened in Nolita on the 17th of November in 2016. An example of the visionary brand’s multidisciplinary activity is a conversations series called Samuji Talks. (Continues…)

Editorial by Eeva Suutari and Heidi Marika (Continues…)

Riveter is a trend story for AW 2017-18 by Fashion Snoops – named after Rosie the Riveter, the cultural icon and labor market feminist featured on post WWII propaganda to empower women factory workers. The message of gender equality certainly resonates with women empowerment now. (Continues…)

Finnish artist Tiina Mielonen paints strong and vibrant landscapes. She is inspired by travels, idealistic, strange scenery postcards and retouched tourist brochures. (Continues…)

Dogs have become our family members and furry babies. They represent simultaneously fragments of wild nature inside our homes and similar creatures, kind of special humans. They are like us, but still others. Maija Astikainen has been photographing One-Dog Policy, a series of dog portraits, since 2010 in Finland, UK and Spain. (Continues…)


Editorial by Eeva Suutari and Noora Makkonen in collaboration with LEE. (Continues…)

Heikki Marila’s breathtaking paintings manifest a forgotten, important and fragile era in Finnish history, the Civil War of 1918. The recent exhibition at Galerie Forsblom calls for some reflecting afterwards. (Continues…)

New York based artist Daniel Arsham is one of the main influencers on a rebellious trend story forecasted for AW 2017-18 by FashionSnoops. His contemporary objects cast in volcanic ash as if they were found on some future archeological site are a real inspiration for many commercial product concepts to come, from cosmetics to packaging. (Continues…)

Valentina is wearing a denim jacket which used to belong to a very famous Finnish guitar player Asko Keränen from a legendary band called 22 Pistepirkko. (Continues…)