Juslin Maunula brand is not only wearable products but also a full 3-dimensional experience, that includes the products and the space created around them. “We want our collection, as well as the accessories and installations, to have an element of surprise. Our latest collection started from the idea of bubble wrap. We used it in our installation and in the collection. Our manufacturer weaved us a fabric that looks like bubble wrap.” (Continues…)

A Fashion Story by Eeva Suutari and Heidi Marika. (Continues…)

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. It has been selected as Pantone’s Color Of The Year 2017. (Continues…)

A fashion story by Eeva Suutari | Styles from Jussi-Pekka Ojala & Taneli Ukura. (Continues…)

Samuji is a Finnish creative house established in 2011 with a focus in fashion and lifestyle. The first Samuji Shop in NYC opened in Nolita on the 17th of November in 2016. An example of the visionary brand’s multidisciplinary activity is a conversations series called Samuji Talks. (Continues…)

Editorial by Eeva Suutari and Heidi Marika (Continues…)

Riveter is a trend story for AW 2017-18 by Fashion Snoops – named after Rosie the Riveter, the cultural icon and labor market feminist featured on post WWII propaganda to empower women factory workers. The message of gender equality certainly resonates with women empowerment now. (Continues…)

Finnish artist Tiina Mielonen paints strong and vibrant landscapes. She is inspired by travels, idealistic, strange scenery postcards and retouched tourist brochures. (Continues…)

Dogs have become our family members and furry babies. They represent simultaneously fragments of wild nature inside our homes and similar creatures, kind of special humans. They are like us, but still others. Maija Astikainen has been photographing One-Dog Policy, a series of dog portraits, since 2010 in Finland, UK and Spain. (Continues…)


Editorial by Eeva Suutari and Noora Makkonen in collaboration with LEE. (Continues…)