Words by Tytti Kurula & Antti Rimminen | Main image: Joakim Honkasalo on Unsplash

The Nordic expansive forests, extreme winter climate and afternoon skies are the backdrop for our Color of the Month in November 2019.

18-4220 Provincial Blue

As technology has altered almost every aspect of our everyday life, we look at our relationship to nature to reflect the status quo. 

The Nordic way of looking at the gloomy time of the year in a positive way has clearly been on the drawing boards for many trend forecasting agencies recently. Whether it is the Danish “hygge”, Swedish “lagom”, Norwegian “koselig” or Finnish “kalsarikännit” – these ways of coping with the darkest time of the year have raised quite a bit of interest around the world.    

Pair Provincial Blue with stormy blue-tinged grays and chalky pastels inspired by coastal skies. 



Photo by Aaron Burden
Photo by Aaron Burden
Photo by Phil Aicken
Photo by Phil Aicken
Photo by Jonas Jacobsson on Unsplash
Photo by Jonas Jacobsson
Photo by Daniël Logchies on Unsplash
Photo by Daniël Logchies
Photo by Mike Kosiakov on Unsplash
Photo by Mike Kosiakov

Each month we select ”Color of the Month” – an inspirational shade that reflects the here and now. Alongside the color we present a moodboard of images that back our choice. Our Color of the Month for October was Blackberry Cordial and Pureed Pumpkin for September.