This month we look at the rise of refined neo-nerd culture. Pantone’s Pearl Blue reflects the world of tech start-ups, science, sustainability innovation and a distinct entrepreneurial spirit – all of which inspire a fresh take on modern minimalism.
This trend approaches streamlined design with a warmer, more laid-back and humane approach. Impeccable materials and thoughtful design considerations have become essential if a company is to succeed in today’s world. Brands reflect this paired down point of view and show how a following is built through ethical practices and a strong belief in quality over quantity.
We rethink the basics and check our current habits for smarter consumption. Digital nomads inspire designers to create multi-functional and easy-to-move products, like Elena Bompani’s Itaca Furniture.
Oftentimes, the playful spontaneous moments bring out the best in innovative design. HBO’s Silicon Valley reminds us that while a certain amount of seriousness is needed for success, there is always room for humor and playfulness.
KEYWORDS:
NEO-NERD / SOFT MINIMALISM / QUIET BRANDING / ENGINEERED STYLE / SUSTAINABILITY INNOVATIONS
Our Color of the Month for June was Warm Sand and Strawberry Cream for June.
